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Featured Keynote
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Monday, March 20 | 8:30am – 9:30am
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Tony Chapman - TV and Radio Personality, Entrepreneur, Speaker, Moderator
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Stop selling and start storytelling: In this world of abundance it is becoming increasingly difficult to get attention. Too many products, messages, promises and competition competing for a finite amount of time. We go on a quest to uncover the oldest and purest form of getting attention – storytelling. We look at how the best brands incorporate storytelling, then how the Independent Grocer can master storytelling to differentiate their offering.
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