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Consumer Insights Keynote
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Monday, March 20| 9:45am-10:45am
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Carman Allison – Vice President of Consumer Insights
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Nielsen’s Carman Allison presents 2020 Vision: Best Bets for Growth: It’s time to evolve! Canada’s dynamic retail landscape has challenged many manufacturers and retailers, forcing them to re-examine and reinforce their value proposition. Over the next 5 years, value will continue to be a key consumer motivator, but we need to look for new ways to connect with consumers to get beyond just price. We will explore 4 emerging consumer and retail trends and the effect on the consumer package goods business before this decade is out.
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