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Introducing our new submission portal. We have updated the way our participating manufacturers and retailers enter displays into the Master Merchandiser program. To get started you will be required to create an account. This process will speed up the submission process by not having you re-enter your contact information over and over again. Instructions are available on the sign up page. If you have any additional questions, please contact us at membership@cfig.ca.
The Canadian Federation of Independent Grocers’ (CFIG) Master Merchandiser Awards Program (MMAP) honours and recognizes best Point-of-Sale merchandising in the grocery industry. It enables retailer and supportive manufacturers the opportunity to stimulate purchase by building effective displays, promotions and events.
Why Enter
Participation in the MMAP encourages employee team bonding while creating a stronger and changing shopping experience for your customers resulting in incremental sales and customer loyalty.
Who Can Enter
Retailers must be a member of Canadian Federation of Independent Grocers (CFIG) or Association des détaillants en alimentation du Québec (ADA).
Not a member? Join Now to participate! membership@cfig.ca
Manufacturers and suppliers must be a supporting company of the Master Merchandising Program. Want to be a supporting company? Email info@cfig.ca
Entry Eligibility
Merchandising displays, promotions and events held between August 12, 2024 and August 8, 2025. Entries can be submitted at any time during this period.
Entry Fee
There is NO COST for MEMBER retailers to enter.
DEADLINE FOR ENTRIES AUGUST 8, 2025
Judging
A panel of experienced industry judges will determine category winners based on:
Questions? Contact membership@cfig.ca
Categories
A display using just ONE of the participating manufacturers’ products.
Display Photo Do’s and Don’ts
A display using TWO or MORE products from different participating manufacturers’.
A display featuring a charitable, fundraising, cultural, grand opening or community focused theme featuring one or more of the participating manufacturers’ products.
A display of Dairy / Meat / Deli / Frozen / Bakery / Produce focused on one or more of the participating manufacturers’ products.
A display introducing a new product or redesigned packaging (in the last year), utilizing just ONE of the participating manufacturers’ products.
Submission and Entry
Go to CFIG website (www.cfig.ca/master-merchandiser)
Click on Enter (Red Button)
Sign-in (first time submitters will be required to register)
Compete entry form (one per display – repeat if participating in other categories)
Upload pictures (maximum 5 – must be at least 300 DPI and in JEPG format) and follow directions (See Display Photo Do’s and Don’ts)
Awards
Stores will compete by store size selling area:
Small surface up to 14,999 sq. ft.
Medium surface 15,000 – 24,999 sq. ft.
Large surface over 25,000 sq. ft.
A total of 15 prizes will be awarded (3 different store size groupings and 5 different merchandising categories). Winning stores receive a plaque recognizing best in class in merchandising for the calendar year. Awards will be presented at Grocery Innovations Canada
QUESTIONS?
membership@cfig.ca
PARTICIPATING MANUFACTURERS
Contact Membership@cfig.ca.
© 2024 Canadian Federation of Independent Grocers
