Introducing our new submission portal.  We have updated the way our participating manufacturers and retailers enter displays into the Master Merchandiser program.  To get started you will be required to create an account.  This process will speed up the submission process by not having you re-enter your contact information over and over again.  Instructions are available on the sign up page.  If you have any additional questions, please contact us at

The Canadian Federation of Independent Grocers’ (CFIG) Master Merchandiser Awards Program (MMAP) honours and recognizes best Point-of-Sale merchandising in the grocery industry. It enables retailer and supportive manufacturers the opportunity to stimulate purchase by building effective displays, promotions and events.

Why Enter

Participation in the MMAP encourages employee team bonding while creating a stronger and changing shopping experience for your customers resulting in incremental sales and customer loyalty.

Who Can Enter

Retailers must be a member of Canadian Federation of Independent Grocers (CFIG) or Association des détaillants en alimentation du Québec (ADA).

Not a member?  Join Now to participate!

Manufacturers and suppliers must be a supporting company of the Master Merchandising Program.  Want to be a supporting company? Email

Entry Eligibility

Merchandising displays, promotions and events held between August 12, 2023 and August 9, 2024. Entries can be submitted at any time during this period.

Entry Fee

There is NO COST for MEMBER retailers to enter.



A panel of experienced industry judges will determine category winners based on:

  • Creativity & Visual appeal
  • Effective use of signage
  • Display Shopability
  • Effective Cross Merchandising
  • Supporting Manufacturer Compliance



Single Manufacturer

A display using just ONE of the participating manufacturers’ products.

Display Photo Do’s and Don’ts

Multi - Manufacturer

A display using  TWO or MORE products from different participating manufacturers’.

Display Photo Do’s and Don’ts

Themed Event

A display featuring a charitable, fundraising, cultural, grand opening or community focused theme featuring one or more of the participating manufacturers’ products.

Display Photo Do’s and Don’ts

Perimeter Display

A display of Dairy / Meat / Deli / Frozen / Bakery / Produce focused on one or more of the participating manufacturers’ products.

Display Photo Do’s and Don’ts

First to Market / New Product

A display introducing a new product or redesigned packaging (in the last year), utilizing  just ONE of the participating manufacturers’ products.

Display Photo Do’s and Don’ts

“As a rep it felt so good going into a retail customer and them saying let’s do something for CFIG Merchandising Contest…”

“Whether the store wins or not all our employees had so much fun building our Canada Day promotion…”

Submission and Entry 

Go to CFIG website (URL:

Click on Enter (Red Button)

(first time submitters will be required to register)

  • please use your email address to create an account. If you are a retailer store you can use one (1) generic email address to keep all your store submissions in one location.
  • Create a password to gain access to your submission portal.
  • Now that you have an account, you can view, add, and update all your entries from the main screen.

Compete entry form (one per display – repeat if participating in other categories)

Upload pictures (maximum 5 – must be at least 300 DPI and in JEPG format) and follow directions (See Display Photo Do’s and Don’ts)


Stores will compete by store size selling area:

Small surface
up to 14,999 sq. ft.

Medium surface
15,000 – 24,999 sq. ft.

Large surface
over 25,000 sq. ft.

A total of 15 prizes will be awarded (3 different store size groupings and 5 different merchandising categories). Winning stores receive a plaque recognizing best in class in merchandising for the calendar year. Awards will be presented at Grocery Innovations Canada 



  • A. Lassonde
  • Acosta 
  • Allen’s Vinegar
  • Burnbrae Farms
  • Bimbo Canada
  • Campbell’s
  • Coca-Cola
  • ConAgra Brands
  • Danone Inc.
  • General Mills

“Some spring and summer category sales were up 15% through Master Merchandiser display participation…”

“As a retailer sometimes you forget how important creative merchandising is in building incremental sales…”


Contact Irmeli Koskinen – or 416-492-8225

© 2024 Canadian Federation of Independent Grocers