The Canadian Federation of Independent Grocers’ (CFIG) Master Merchandiser Awards Program (MMAP) honours and recognizes best Point-of-Sale merchandising in the grocery industry. It enables retailer and supportive manufacturers the opportunity to stimulate purchase by building effective displays, promotions and events.

master-merch-medallionshine-500Why Enter

Participation in the MMAP encourages employee team bonding while creating a stronger and changing shopping experience for your customers resulting in incremental sales and customer loyalty.

Who Can Enter

Retailers must be a member of Canadian Federation of Independent Grocers (CFIG) or Association des détaillants en alimentation du Québec (ADA).

Not a member?  Join Now to participate!

Manufacturers and suppliers must be a supporting company of the Master Merchandising Program. . Want to be a supporting company? Email

Entry Eligibility

Merchandising displays, promotions and events held between October 1, 2016 and August 12, 2017. Entries can be submitted at any time during this period.

Entry Fee

There is NO COST for MEMBER retailers to enter.



A panel of experienced industry judges will determine category winners based on:

  • Creativity & Visual appeal
  • Effective use of signage
  • Display Shopability
  • Effective Cross Merchandising
  • Supporting Manufacturer Compliance


Choose a Category

Multi-store internal contest

Operators with 2 or more stores can submit their top pick after running an internal company-run contest for their best master merchandising display in any of the categories (single/multi/ Charitable/Community/ Anniversary/Cultural/Grand Opening) using one or more of the participating manufacturers’ products.

See photo examples here

Single Manufacturer

A display using just ONE of the participating manufacturers’ products.

See photo examples here

Multi - Manufacturer

A display using MORE than ONE of the participating manufacturers’ products.

See photo examples here

Themed Event

A display featuring a charitable, fundraising, cultural, grand opening or community focused theme featuring one or more of the participating manufacturers’ products. 


See photo examples here

Perimeter Display

A display of Dairy / Meat / Deli / Frozen / Bakery / Produce focused on one of or more of the participating manufacturers’ products.

See photo examples here

Submission and Entry 

  1. Go to CFIG website (URL:
  2. Click on Master Merchandiser Awards
  3. Fill out entry form (one per merchandising category-repeat if participating in other categories)
  4. Upload pictures (maximum 3 – must be at least 300 DPI and in JEPG format) and follow directions


Stores will compete by store size selling area:

Small surface
up to 14,999 sq. ft.

Medium surface
15,000 – 24,999 sq. ft.

Large surface
over 25,000 sq. ft.

A total of 5 prizes will be awarded in each store size grouping and merchandising categories. Winning stores receive a plaque recognizing best in class in merchandising for the calendar year. Awards will be presented at Grocery Innovations Canada gala dinner on October 24, 2017.


  • Acosta Sales & Marketing
  • Allen’s Vinegar
  • Burnbrae Farms
  • Canada Bread
  • Campbell’s
  • Cavendish Farms
  • Coca-Cola
  • ConAgra
  • Danone
  • General Mills

  • Pinnacle Foods
  • P&G
  • Reynolds Consumer Products
  • Saputo
  • Smucker Foods
  • Tetley
  • Tree of Life
  • Unilever
  • Weston


Contact Irmeli Koskinen – or 416-492-8225

© 2017 Canadian Federation of Independent Grocers