Who’s driving fresh consumption? Millennials and Gen Z

Research firm NPD Group found that the consumption of fresh foods grew by 20% to more than 100 billion eatings from 2003-2013, driven primarily by Generation Z and Millennials.

According to NPD’s “The Future of Eating: Who’s Eating What in 2018,” fresh foods will play an even more central role in all three main meal occasions over the next five years, with an increased interest in organic foods among these younger consumers.

Read the NPD report here.