As consumers’ understanding of food as a health management tool expands, U.S. retailers are changing how they stock and promote products to better drive sales and be considered a wellness destination, a survey by FMI finds.
Some of the findings include:
-62% of retailers (among 29 store chains representing more than 6,800 stores) are grouping foods for designated lifestyles in specific areas
-76% of retailers put alternative healthful products next to original versions
-health buzz words (gluten free, organic and low-sodium for example) are on more shelf talkers
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