2020 Master Merchandiser Winners

Awards for the best merchandising displays in Canadian grocery were presented at GIC LIVE @ HOME’s Master Merchandiser Awards on November 24, 2020. The Canadian Federation of Independent Grocers’ (CFIG) Master Merchandiser Awards Program honours and recognizes best point-of-sale merchandising in the grocery industry. It enables retailer and supportive manufacturers the opportunity to stimulate purchase by building effective displays, promotions, and events. From a record of 7,684 entries this year, 14 prizes were awarded (3 different store size groupings and 5 different merchandising categories).

A panel of experienced industry judges determined category winners based on: creativity & visual appeal; effective use of signage; display shopability; effective cross-merchandising; and supporting manufacturer compliance. Merchandising displays, promotions and events were held between August 18, 2019 and August 14, 2020.

Watch the Master Merchandiser Awards Event here

Multi-Store Internal Contest
Medium Surface Gold
Colemans Food Centre, Botwood, NL
Coleman Family
Supplier – Kruger Products
Description: 2nd Place winner for Scotties Tournament of Hearts (STOH) display contest.

Large Surface Gold
IGA Lamoureux #8030, St-Eustache, QC
Yves Lamoureux
Fabricant – Manon Lauzon, General Mills
Description: IGA Lamoureux a mis les garnitures pour le taco parfait sur une table dans la section des fruits et légumes. En partenariat avec Cheerios, Old El Paso offrait un rabais de 5 $ lorsque vous achetiez les deux produits!

Themed Event
Small Surface Gold
South Hill Fine Foods, Moose Jaw, SK
Perry Chambers and Store Team
Supplier – Carey Bailey – Saputo Dairy Products
Description: Back to school themed Saputo display.

Medium Surface Gold
Powell’s Supermarket, Bay Roberts, NL
John Mercer
Supplier – Geoff Tessier – Kraft Heinz
Description: Powell’s Bay Roberts got the community involved with a themed Kraft Hockeyville display. Customers were able to shoot on hockey nets to win prizes. The display helped promote awareness for Bay Roberts as a candidate for Hockeyville.

Large Surface Gold
Save-On-Foods #980 – Orchard Plaza, Kelowna, BC
Scott Nazaruk, Eric Falkenberg
Supplier – Bryan Haffenden – PepsiCo, Kyle Joslin – Frito Lay
Description: Super Bowl 2020. The best offensive move in football is the stiff arm. When running with the ball, to prevent getting tackled, you jam your opponent in the face with a stiff arm. It is the 54th Super Bowl which was incorporated on his back of the jersey to make it look like his name and number.

Perimeter Display
Small Surface Gold
Watrous Co-op, Watrous, SK
Carl Danku
Supplier – Carol Rissling – Kraft Heinz
Description: Our Kraft Heinz Hockeyville Display for 2020 completely took over the Bakery Department!

Medium Surface Gold
Iga Famille Drolet et Paquette inc, Coteau du lac, QC
Mme Paquette et M. Drolet
Fabricant – Catherine Gougeon – General Mills
Description: Chaque soir était la soirée des tacos mexicains à IGA Famille Drolet et Paquette. General Mills a apporté un avant-goût du Mexique à Coteau-du-Lac, au Québec et les clients en ont raffolé.

Large Surface Gold
Longo’s, Aurora, ON
Longo’s Aurora Team
Supplier – Adam O’Driscoll – Maple Leaf Foods
Description: Buy any 3 packs of Maple Leaf Natural Top Dogs & Get 2 Free packs of Maple Leaf 50/50 Burgers (July 23 to Aug 5).

Multi-Manufacturer
Small Surface Gold
Westfort Foods, Thunder Bay, ON
Rob Van Dyk, Jeff Van Dyk
Supplier – Dan Oleksuk – Kraft Heinz, Lisa Simkanin – McCormick and ConAgra Brands
Description: Multiple company bbq display front of store for the summer. Display changes on a monthly basis with added bbq sauces and summer products.

Medium Surface Gold
Quality Foods, Parksville, BC
Darcy Ginter
Supplier – Paul Little – Coca-Cola and Old Dutch
Description: Quality Foods Parksville and Coca Cola built a Halloween pumpkin display of A&W 12 packs behind the tills. The display had a fully shoppable bench of 12 pack pop in front and towers of Old Dutch chips on the wings. This display generated a lot of excitement from our customers as they liked the effort the store put in to creating the Halloween theme displays.

Large Surface Gold
Save-On-Foods #990 – Park & Tilford, Northern Vancouver, BC
Sean Cantin
Supplier – Scott Hudson – Kraft Heinz Craig Britton – Maple Leaf and Weston Foods
Description: Massive 360 degree National Hot Dog Display featuring a boxing ring with wacky waving inflatable tube guys fighting…Heinz Ketchup vs Heinz mustard. Customers enter a random draw to see who wins…winner wins a Kraft Heinz BBQ.

Single Manufacturer
Small Surface Gold
Colemans Food Centre – Caribou Rd, Corner Brook, NL
Coleman Family
Supplier – ConAgra Brands
Description: This is a Chinese New Year’s display supporting ConAgra Brands. This waterfall display was placed in the main store entrance to help promote the event and product which was featured in your ads. This display contains over 200 cases of product and fresh produce to complement meal ideas. The colour décor and props were added to catch your eye and draw you in. Throughout the weeklong promo we sold through the product and exceeded your goals for this display. Huge success.

Medium Surface Gold
Longo’s York Mills, Toronto, ON
Longo’s York Mills Team
Supplier – Jisun Kwon – Nestlé
Description: The best of best Halloween Display in TOWN !!

Large Surface Gold
Colemans Gardens Market, Corner Brook, NL
Coleman Family

Supplier – PepsiCo Foods
Description: Colemans Garden Market and PepsiCo Foods teamed up to present shoppers with this massive Super Bowl 54 display that made it easy for fans to stock up for watching the big game.