VICTORIA, B.C.–Tru Value Foods won the Corporate Responsibility Award at the National Philanthropy Awards Gala.
The annual event, presented by the Vancouver Island chapter of the Association of Fundraising Professionals, took place on November 18 at the Empress Hotel in Victoria, B.C.
Tru Value Foods is a community-based chain of full-service grocery stores located on and around Vancouver Island, B.C.
L to R: Brett Clarke, Phil Greenhalgh, Dawn Richards, Tina Verch, Jerry Rainer, Dean Clarke, Gary Rowe
Each of the Tru Value Foods stores contributes to its home community through the Spirit Board, a program which works with more than 50 local charities. The program directs 1% of sales to each customer’s charitable organization of choice.
Tru Value Foods staff continually lead by example, whether it be volunteering their time at fundraising events or encouraging their suppliers, community members and local businesses to give back and participate.
Phil Greenhalgh, Tru Value Foods Partner and General Manager, said, “We were nominated by the B.C. Cancer Foundation and were selected as one of three finalists. The other 2 finalists were The Hillside Mall and Country Grocer.”
Greenhalgh told the Times Colonist: “The non profit sector in our communities need our support and their success and future cannot be taken for granted. Community support is a core value of ours and was established by our founders Wayne Verch and Jerry Rainer. Our entire ownership group once worked for Alex Campbell Sr. and we learned from him to recognize the significance of supporting the economic viability of our community and its groups”.
© 2019 Canadian Federation of Independent Grocers