The Italian supermarket chain COOP Italia and architect Carlo Ratti created a nearly 2500 sq. meter digital supermarket at the Milan Expo.
The idea behind the “Future Food District” supermarket space was to explore how introducing digital information into food stores would affect the way that people interact with and select food.
Visitors to the pavilion can purchase food, and products are displayed beneath digital mirrors offering information about the origins, ingredients and manufacturing behind the items.
Interactivity and touch are encouraged, as Ratti said, “Future Food District is a micro universe that explores new ways for people and food to interact. This interaction is possible thanks to the use of new technologies and by applying the Internet of Things concept.”
He added that the supermarket shows how food is and will be produced, distributed, prepared and consumed in the future.
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