On April 12, 2017, Galleria Supermarket hosted a “Yelp Elite Event” at its Oakville store for a Yelp community exploring Korean culinary culture. Known as active reviewers on Yelp, these 40 Yelp Elites participated to learn about the Greater Toronto Area’s leading Korean supermarket. The event consisted of a full variety of games designed to educate and entertain the Yelp guests on Korean food culture and products.
Yelp Elite Events have been held in US grocery stores, including Whole Foods in Florida. Galleria Supermarket became the first grocery store to host Yelp Elite event in Canada.
“We picked Galleria specifically because we wanted to show something different to our Yelp community. A lot of our events are about educating people about the business and showing what sort of cool things make them an awesome business. Galleria Supermarket is a great business in the Greater Toronto area and we wanted to teach our community that Galleria is not just for Korean people, it’s for everyone!” said Kris Uguccioni, director of community & marketing, Yelp GTA.
In the event, a group of 40 Yelp Elites were divided into two teams, Green and Blue, and each team was split into smaller groups consist of 4. These groups competed in six stations of games and fun tasting activities in 60 minutes, all in one hour: Banana Weighing Competition, Fire Noodle Challenge, Rolling Galleria Kimbap, Kimch Eating Relay, Galleria Supermarket Sweep and sampling Mom’s Chicken and a Photo Zone contest. After the exciting games, everyone celebrated the success of the event enjoying Mom’s chicken, which is Galleria’s signature Korean-style fried chicken), Bulgogi (marinated beef), Japchae (Korean glass noodle stir fry with vegetables), Kimbap (Korean ‘sushi’ style rolls) and drinks. Each participant was given a thank-you bag filled with Korean snacks, noodles, beauty products and sauces, while winning team members were given additional prize of $10 Galleria Supermarket Certificate.
It was a happy day for Yelp Elites with new, exciting cultural experiences at Galleria’s new Oakville store, the 3rd branch that opened in December, 2016 to serve western part of GTA. In this growing multicultural food market in Canada, Galleria will actively respond to growing interest in Korean food culture by hosting such fun and exciting in-store events as a leading Korean food ambassador.
© 2017 Canadian Federation of Independent Grocers