A new study by Halifax’s Dalhousie University found that the “worst part” of shopping for many consumers is waiting for a cashier.
The Grocery Experience National Survey Report took place over three days in October 2018, and surveyed a controlled sample of 1,053 people online in both English and French. The margin of error is 3.1 per cent, 19 times out of 20.
The aim of the study: To pinpoint what could allow independent grocers to prosper in a new food economy in which consumer demand is becoming more fragmented. As part of this study, opportunities and strategies will be identified for rural and urban independent grocery stores, allowing them to seek ways for differentiation.
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