TORONTO – Awards for the best merchandising displays in Canadian grocery were presented at GIC LIVE @ HOME’s Master Merchandiser Awards on October 26, 2021. The Canadian Federation of Independent Grocers’ (CFIG) Master Merchandiser Awards Program honours and recognizes best point-of-sale merchandising in the grocery industry. It enables retailer and supportive manufacturers the opportunity to stimulate purchase by building effective displays, promotions, and events. A total of 15 prizes were awarded (3 different store size groupings and 5 different merchandising categories).
A panel of experienced industry judges determined category winners based on: creativity & visual appeal; effective use of signage; display shopability; effective cross-merchandising; and supporting manufacturer compliance. Merchandising displays, promotions and events were held between August 15th, 2020, and August 13th, 2021. The full video of the event is available to view and on the GIC LIVE @ HOME platform until Nov. 24, 2021 to registered attendees.
First To Market – New Product
Small Surface-Gold
South Hill Fine Foods, Moose Jaw, SK
Perry Chambers and Store Team
Supplier – Cary Bailey – Saputo
Description: Saputo and South Hill Fine Foods shoppers had no trouble finding new Armstrong Shreds in this colourful Easter display.
Medium Surface Gold
Colemans Food Centre, Mt. Pearl, NL
Coleman Family
Supplier – Jacqueline Stanford – Kruger ProductsDescription: “Let’s take this outside” was the theme of this Cashmere display. Shoppers who peeked into the outhouse saw a traditional Newfoundland Mummer reading a Coleman’s Flyer.
Large Surface Gold
Longo Bros. Fruit Markets, Woodbridge, ON
Frank Sangirardi and Longo’s Weston Team
Supplier – Heather Frenette – Nestlé CanadaDescription: Nestlé brought the innovations of Kit Kat Chunky Popcorn and Coffee Crisp Double Double single bars to Longo’s. The new products were a hit with Woodbridge customers.
Themed Event
Small Surface Gold
South Hill Fine Foods, Moose Jaw, SKPerry Chambers and Store Team
Supplier – Carey Bailey – Saputo Dairy ProductsDescription South Hill Fine Foods and Saputo unwrap a Gold Award for this Christmas display that helped shoppers get ready for holiday entertaining.
Save-On-Foods, Revelstoke, BC
Brian Clark and SOF – Revelstoke Team
Supplier – Lorie Mills – Acosta Canada, Campbell’sDescription: Save-On-Foods and Campbell Company of Canada continues their partnership in support of local Food Banks. The program raises awareness of local hunger issues and inspires the community to help alleviate hunger. Now in its 14th year, the program is exclusive to Save-On-Foods.
Save-On-Foods #980 – Orchard Plaza, Kelowna, BCTodd Ryder, Eric Falkenberg and Orchard Plaza Team
Supplier – Cory Morash – Coca-ColaDescription: Save-On-Foods and Coca-Cola Rep Cory Morash created this Christmas tribute to the childhood classic Rudolf the Red Nose Reindeer movie. Rudolf and Clarice kept warm with Coca-Cola scarfs and put smiles on shoppers faces.
Perimeter Display
Turtleford Co-op, Turtleford, SK
Turtleford Store Team
Supplier – Carol Rissling – Kraft HeinzDescription: KraftHeinz rep Carol Rissling had high praise for Turtleford Co-op’s Summer Barbeque display. With very limited space, this small store ordered as much product as stores three times their size. And sales were great!
Sharpe’s Food Market, Campbellford, ON
John, Mike and Steve Sharpe and Store Team
Supplier – Annette Chiodo – Maple LeafDescription: John Sharpe and Maple Leaf rep Annette Chiodo worked together to plan this two-week Canada Day display. The store ran a flyer ad featuring all the products in the bunker, and with some key cross-merchandising, the effort paid off in increased sales.
IGA Extra, Marché Gagnon et fils inc., Pointe-Claire, PQ
Yves Gagnon et Marc Thériault
Supplier – Catherine Gougeon – General MillsDescription: « Faites une soirée tacos ! » was the theme for this display of Old El Paso. This display included a free avocado promotion, had all the ingredients for the perfect Super Bowl Taco.
Translation: « Faites une soirée tacos ! » était le thème de ce présentoir d’Old El Paso. Ce présentoir incluait une promotion sur les avocats gratuits et contenait tous les ingrédients du parfait taco Super Bowl.
Multi-Manufacturer
Sun Valley Market, Scarborough, ON
Jim Bexis and Store Team
Supplier – Mark Stire – Weston Foods, Vincent Tedesco – Maple Leaf FoodsDescription: Sun Valley Market, Weston and Maple Leaf brought the buns and the meats together for this tempting summer cookout display.
Co-op Food Store – Chappelle, Edmonton, AB
Tyler Cranshaw and Store Team
Supplier – Brian Karst – Kraft Heinz, Coca-Cola, and Smucker FoodsDescription: This cart-stopping display at the entrance to Co-op Food Store Chapelle featured everything shoppers needed for a summer cook-out. Including the barbeques!
Supplier – Cory Morash – Coca-Cola, Kevin Olexson – Old Dutch and Nestlé CanadaDescription:For Halloween, Save-On-Foods Orchard Plaza attacked shoppers with a Zombie hand rising from the Monster graveyard. The display featured Monster energy drinks, and Old Dutch and Nestlé treats.
Single Manufacturer
South Hill Fine Foods, Moorse Jaw, SKPerry Chambers and Store Team
Supplier – Corey Bailey – SaputoDescription: South Hill Fine Foods and Saputo studied hard and aced this Back-to-School display featuring a variety of Saputo lunch box products.
Powell’s Supermarket, Bay Roberts, NLJohn Mercer and Powell’s Bay Roberts Team
Supplier – Wade Tetford – A. LassondeDescription: Powell’s worked with A. Lassonde rep Wade Tetford to create this colourful summer display showcasing a large variety of Fruite offerings. The eye-catching inflatables were a big hit with customers.
Freson Bros. Stony Plain, Stony Plain, AB
Annette Lee and Team Members
Supplier – Lisa Lafonde – Tree of LifeDescription: Freson Bros. Stony Plain and Tree of Life created this massive display they called Master of Mixes – with everything needed for summer patio parties.
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