In February of 2014 The Grocery Foundation re-launched the Toonies for Tummies program.
A key focus was on the impact of a Toonie – connecting consumers and their donation in-store to local schools in the area via a “track your Toonie” micro site, and it worked! With your support $869,000 was raised.
One hundred per cent of these funds are making their way to local school nutrition programs. Social sharing of the Toonies message and campaign creative was amplified to millions of Canadians by social partners including Savvy Mom, Food Bloggers of Canada, and WebSaver.ca.
This year, there are a number of increased sponsor benefits with a focus on more in-store presence, greater brand profile at shelf with a Toonies coupon booklet and online with millions of consumers, bloggers and influencers.
This year’s campaign will also see sponsor companies receive profile in broadcast and through the Grocery Foundation website. Sponsors will also gain profile from branded campaign assets which they can share directly in brand-owned social media channels.
Deadline for participation is December 19, 2015. Download PDF to sign up today.
© 2019 Canadian Federation of Independent Grocers