Longo’s and Farm Boy were top of the list in Ontario in a recent study that polled Ontarians where they liked to shop most in various categories.
The study was reported in Strategy magazine and was complied by Leger. The firm polled 20,000 Ontario residents.
Each retailer included in the survey was assessed by 400 recent customers over the age of 15, with the results weighted to ensure a representative selection by gender, age and region.
Different elements of customers’ experiences with the retailer were polled– ranging from price and product selection to store layout, personalization options and staff service – and used those answers to calculate an index score for each retailer.
Top 5 Supermarkets were:
Read report here.
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