Awards for the best merchandising displays in Canadian grocery were presented at GIC LIVE @ HOME’s Master Merchandiser Awards on November 24, 2020. The Canadian Federation of Independent Grocers’ (CFIG) Master Merchandiser Awards Program honours and recognizes best point-of-sale merchandising in the grocery industry. It enables retailer and supportive manufacturers the opportunity to stimulate purchase by building effective displays, promotions, and events. From a record of 7,684 entries this year, 14 prizes were awarded (3 different store size groupings and 5 different merchandising categories).
A panel of experienced industry judges determined category winners based on: creativity & visual appeal; effective use of signage; display shopability; effective cross-merchandising; and supporting manufacturer compliance. Merchandising displays, promotions and events were held between August 18, 2019 and August 14, 2020.
Multi-Store Internal ContestMedium Surface GoldColemans Food Centre, Botwood, NLColeman FamilySupplier – Kruger ProductsDescription: 2nd Place winner for Scotties Tournament of Hearts (STOH) display contest.
Large Surface GoldIGA Lamoureux #8030, St-Eustache, QCYves LamoureuxFabricant – Manon Lauzon, General MillsDescription: IGA Lamoureux a mis les garnitures pour le taco parfait sur une table dans la section des fruits et légumes. En partenariat avec Cheerios, Old El Paso offrait un rabais de 5 $ lorsque vous achetiez les deux produits!
Themed EventSmall Surface GoldSouth Hill Fine Foods, Moose Jaw, SKPerry Chambers and Store TeamSupplier – Carey Bailey – Saputo Dairy ProductsDescription: Back to school themed Saputo display.
Medium Surface GoldPowell’s Supermarket, Bay Roberts, NLJohn MercerSupplier – Geoff Tessier – Kraft HeinzDescription: Powell’s Bay Roberts got the community involved with a themed Kraft Hockeyville display. Customers were able to shoot on hockey nets to win prizes. The display helped promote awareness for Bay Roberts as a candidate for Hockeyville.
Large Surface GoldSave-On-Foods #980 – Orchard Plaza, Kelowna, BCScott Nazaruk, Eric FalkenbergSupplier – Bryan Haffenden – PepsiCo Kyle Joslin – Frito LayDescription: Super Bowl 2020. The best offensive move in football is the stiff arm. When running with the ball, to prevent getting tackled, you jam your opponent in the face with a stiff arm. It is the 54th Super Bowl which was incorporated on his back of the jersey to make it look like his name and number.
Perimeter DisplaySmall Surface GoldWatrous Co-op, Watrous, SKCarl DankuSupplier – Caol Rissling – Kraft HeinzDescription: Our Kraft Heinz Hockeyville Display for 2020 completely took over the Bakery Department!
Medium Surface GoldIga Famille Drolet et Paquette inc, Coteau du lac, QCMme Paquette et M. DroletFabricant – Catherine Gougeon – General MillsDescription: Chaque soir était la soirée des tacos mexicains à IGA Famille Drolet et Paquette. General Mills a apporté un avant-goût du Mexique à Coteau-du-Lac, au Québec et les clients en ont raffolé.
Large Surface GoldLongo’s, Aurora, ONLongo’s Aurora TeamSupplier – Adam O’Driscoll – Maple Leaf FoodsDescription: Buy any 3 packs of Maple Leaf Natural Top Dogs & Get 2 Free packs of Maple Leaf 50/50 Burgers (July 23 to Aug 5).
Multi-ManufacturerSmall Surface GoldWestfort Foods, Thunder Bay, ONRob Van Dyk, Jeff Van DykSupplier – Dan Oleksuk – Kraft Heinz, Lisa Simkanin – McCormick and ConAgra BrandsDescription: Multiple company bbq display front of store for the summer. Display changes on a monthly basis with added bbq sauces and summer products.
Medium Surface GoldQuality Foods, Parksville, BCDarcy GinterSupplier – Paul Little – Coca-Cola and Old DutchDescription: Quality Foods Parksville and Coca Cola built a Halloween pumpkin display of A&W 12 packs behind the tills. The display had a fully shoppable bench of 12 pack pop in front and towers of Old Dutch chips on the wings. This display generated a lot of excitement from our customers as they liked the effort the store put in to creating the Halloween theme displays.
Large Surface GoldSave-On-Foods #990 – Park & Tilford, Northern Vancouver, BCSean CantinSupplier – Scott Hudson – Kraft Heinz Craig Britton – Maple Leaf and Weston FoodsDescription: Massive 360 degree National Hot Dog Display featuring a boxing ring with wacky waving inflatable tube guys fighting…Heinz Ketchup vs Heinz mustard. Customers enter a random draw to see who wins…winner wins a Kraft Heinz BBQ.
Medium Surface GoldLongo’s York Mills, Toronto, ONLongo’s York Mills TeamSupplier – Jisun Kwon – NestléDescription: The best of best Halloween Display in TOWN !!
Large Surface GoldColemans Gardens Market, Corner Brook, NLColeman Family
Supplier – PepsiCo FoodsDescription: Colemans Garden Market and PepsiCo Foods teamed up to present shoppers with this massive Super Bowl 54 display that made it easy for fans to stock up for watching the big game.
© 2019 Canadian Federation of Independent Grocers